Most hockey fans have probably heard of an agent, as they are usually the ones negotiating the best offers on behalf of their players. In the NHL, hockey agents work for sports management companies or individual agents. However, not all agents are created equal, and it is important to understand the differences in order to get the most from your agent. Here are some of the things you need to know before making a choice:
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The 4 Types Of Agents
There are four distinct types of agents; two of them work in the hockey world, and the other two work in other sports. As the name suggests, a general agent represents an individual at the professional level, whether that be in hockey or another sport. For example, a general agent for a professional baseball player would handle all the negotiations for contract renewals and extensions, as well as provide advice on marketing, endorsements and more.
A sports agent represents a sports organization in regards to its players’ contracts. They will work with the general agent to negotiate the best possible deal on behalf of their client. In most cases, sports agents take on players who are either unsigned, or who are on an expiring contract. Typically, sports agents also work in conjunction with a player’s personal trainer or agent, as the case may be, to make sure that each player is getting the most out of their contract year. A notable exception to the rule occurred in 2010, when the Chicago Cubs signed free agent Jason Hammel to a contract, despite the fact that he had a personal trainer and agent working in conjunction with him.
Signing A Client To A Sports Agent
Just because a player has an agent or a personal trainer, it does not mean that they have to stay with that agent or trainer. In fact, most players have the option of switching agents after negotiating a deal with the previous one. This is why it is so important to work with an agent who is willing to negotiate a contract on your behalf. Your agent will want to make sure that they have your full cooperation and trust, and that you are not going to change teams in the middle of the contract year. In some cases, this can even lead to legal disputes. For example, a contract negotiation between a baseball player and their agent might go something like this:
- $x,000,000 signing bonus
- Three years at $y,000,000 per year (minimum)
- All performance based ($z,000,000 in performance bonuses)
Here, the player’s agent would try to get the biggest bonus possible, while the player’s personal trainer would try to get the most out of the contract for his client. In some situations, this can lead to a stalemate. However, in most cases these negotiations lead to a new contract being put in place, which is beneficial for both the player and their team, as it keeps the client happy, while also providing the agent with more bookings. Once the contract is signed, the agent then has to deal with the sports organization on a day-to-day basis, as the player will be bound to that contract once it has been signed (unless they are a free agent).
Using An Agent As A Back-Up In Case Of A Personal Trainer Stalemate
Since we are talking about negotiations and legal disputes, it is important to note that there is also a third type of agent out there. These are lawyers who specialize in sports law. In some situations, players will have a legal team, which includes a sports agent, that will work to protect their rights, as well as prepare contracts for them. When a trainer and an agent are unable to come to an agreement, the player’s lawyer will get involved, and try to reconcile the differences. This might mean getting the player a new contract with a higher pay grade, or it could mean a court date. In some instances, this type of agent is the only one who can help the player navigate this legal minefield and get the best possible deal. When choosing an agent, make sure that they are a member of the National Athletic Agents’ Association or the Major League Baseball Agents’ Association. These associations help provide legal support and guidance, as well as protect the rights of their members. In order to protect yourself from a potential legal dispute, it is best to choose an agent who is a member of these associations. If you do not have an agent, and you are in need of one, then your first port of call should be an association, as they can refer you to a reputable, experienced agent. Additionally, make sure to have a backup plan in case the agent you choose does not work out. Having another person or firm available to help out would be beneficial in such a situation. In the event that you are unable to work with your current agent, having another agent to fall back on is preferable to going it alone. If you are looking to switch teams, it is imperative to have a backup plan in place. In some cases, it can be hard to find a sports agent who is willing to work with you in your situation. Having another option provides you with the best chance of getting the services you need, when you need them.
Independent Contractors, Full-time Employees, And Wannabes
A fourth type of agent is one who represents an independent contractor, or a person who is hired to handle certain tasks for a sports organization (e.g., public relations, ticketing, etc.). In most cases, these agents have little or no affiliation with any sports team, and will represent the interests of their clients as best they can. Independent contractors are much easier to work with than full-time employees, as they do not have an employment contract, and can negotiate more favorable terms for themselves. In most cases, independent contractors are paid per project, which can add up quickly. Make sure to ask about the terms of their contract, and whether or not they are willing to negotiate additional payments for new projects. It is important to note here that independent contractors are generally prohibited from marketing or promoting any sport or athletic team, company or product. This includes advertising on social media platforms like Facebook and Twitter, as well as selling team merchandise or inviting fans to a sporting event, as this could be construed as tampering with or influencing the outcome of a sporting event. Make sure to ask your agent about this rule, as it can get complicated if you do not know what is and is not allowed.
Hiring A Literary Agent
Last but not least, we have literary agents. Simply put, literary agents are individuals who specialize in representing authors in regards to the negotiation and supervision of their books’ publicity and marketing, as well as handling all aspects of book deals. Generally, literary agents work for sports management companies or individual writers. If you are a novel or memoir author, then having a literary agent is highly recommended. It can take years for an author to become “famous” enough to attract the notice of a prominent agent. There are several well-known literary agents in the world of sports, so if you are looking for one, then all you need to do is make the call.
Choosing an agent can be a daunting task, as there are several important factors to consider. As a first step, reach out to the National Athletic Agents’ Association or the Major League Baseball Agents’ Association, which are private organizations that can provide you with some good information. From there, contact a local association, or a reputable sports law firm, and start your search. When entering the world of sports representation, make sure that you are aware of the differences in the way general agents and sports agents operate, as well as the risks and responsibilities that go along with each role. With careful planning and research, you can be sure to find the best possible agent for your needs, and begin a new chapter in your life as a professional hockey player.